Facebook to block fake likes; Wins $2 Billion from suing spammers!
Facebook has constantly working to reduce the spammy activities from the platform and this time they have targeted the spammers who provides thousands of likes for a fee. In a blog post on Friday discussing company's ongoing efforts to keep activity on the world's largest social network "authentic," Matt Jones, site integrity engineer, revealed that :
Facebook has had previous legal success against spammers. We have obtained nearly $2 billion in legal judgments against spammers, and we utilize these channels when possible to remind would-be offenders that we will fight back to prevent abuse on our platform. We also limit likes per account to make spammers' operations less efficient. When like activity gets unusually high, we take additional steps to make sure the likes are legitimate, such as asking for additional verification.
"The spammers behind the fake likes, have only one goal to make some money from Page owners without delivering any value in return.They make profit by promising and delivering thousands of likes for a fee but the Page administrators don't know 'fake likes' will don't help them to get the business goals", - Matt added.
And to deliver these 'Fake likes' spammers usually try to create fake accounts and sometimes they hack into the real accounts to send spam across another accounts and acquiring likes.The company also asks users, not to click on any suspicious link and not to use third-party apps, sites that claims to offer Special features on Facebook like change color of your Facebook, removing timeline and shows who visits your profile. We recommend our readers to block the friend, app which offers any of these features as these type of features don't exist on the social platform.
Source : Facebook Security Page Note.